Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds by Kevin Dutton

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`What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building`? This book is about a special kind of persuasion: `flipnosis`. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn`t just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton`s brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

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Kevin Dutton

A book by Kevin Dutton

Kevin Dutton is a British writer and psychologist at the Anthropogenesis Research Center at the University of Oxford. Author of The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success. Author`s site .

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds