Content Marketing: The Ultimate SEJ Beginner’s Guide to What Works

Content Marketing: The Ultimate SEJ Beginner’s Guide to What Works

Free

Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign. Whether you’re struggling with your current content marketing efforts, or you’re just getting started, you need to read this.

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178 pages, published in 2019

44,000 years.

That’s how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia, and people are telling more stories than ever.

We’ve just shifted the medium.

The internet of 2020 is evolving at a breakneck pace. Content gathers dust like fossils, and today’s trending hashtag is tomorrow’s ironic meme. Attention is at an all-time premium. In a recent projection, data giant Seagate estimated that by 2025, over 75% of the global population will interact with data every 18 seconds.

Why are users so distractible?

The modern internet is noisy: promotions, clickbait, flashing banners, subscription pop-ups, and plain old spam all clamor for notice.

Search Engine Journal