The term “long tail” refers to the chart-based representation of the numerous small-volume sources of data. We’ll come back to this concept in a couple of minutes, but first, image SEO as an animal.
Yep, you’ve heard that right. Imagine SEO as an animal. To make this simpler, here’s a cute SEO-zaurus from Chris Grasso.
Now, imagine that the SEO-zaurus’ head is that single high-volume keyword that many people dream of: “if I could just get my site to be listed under “books”, boy would I sell a lot of them!”.
You probably do, too, if you’ve just started with SEO, but the thing is you’ll probably never make it to that dream position. Not with that strategy.
If you choose to go for the long tail, though, things will be a bit different.