170 pages, published in 2019
Local search engine optimization is a branch of SEO that is focused on the optimization of a website for...well... local search, of course!
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
The focus changes, however, when it comes to localizing link acquisition.
The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct. If they are not, or you accidentally provide different information for the same business, you could potentially
experience situations where your
local results display something
different than what was intended.
Search Engine Journal