Online Marketing Inside Out

Online Marketing Inside Out

Free

Relying on mainstream media to break stories is oh, so 1990s. Marketing is changing, and it’s changing fast. As fresh avenues of communication have arisen, traditional marketing tactics of yesteryear are becoming less effective. It’s time to embrace a whole new way to build your brand, find new customers, and add value. The Web is playing a critical role in this transformation, and it’s absolutely crucial that you understand how this works. We’re sure you’re going to love this brave new world of online marketing.

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184 pages, published in 2009

About the Authors

In 1999, Brandon Eley started 2BigFeet.com (http://2bigfeet.com) in the then untapped market for large-sized shoes. The need for an ecommerce web site led to his trial-by-fire in- doctrination into web development and online marketing. In addition to owning 2BigFeet, Brandon is also the Interactive Director for Kelsey Advertising & Design, where he oversees interactive projects and online marketing campaigns, and blogs at http://brandoneley.com.

Shayne Tilley has had a healthy addiction for the Web since building his very first web site back in 1997. With extensive experience in both traditional and online forms of direct mar- keting, Shayne has traveled the path all marketers must walk to modernize their marketing mix. Now as the Marketing Manager for SitePoint, he continually pushes the boundaries of online marketing everyday for one of the world’s largest web sites, sitepoint.com. You can follow Shayne 140 characters at a time via Twitter at http://twitter.com/ShayneT.

About the Expert Reviewers

Jeanne S. Jennings is a recognized expert and published author in the field of email marketing. She helps companies become more effective and more profitable online by focusing on all aspects of email marketing including strategy, tactics, creative, and testing. Jeanne has advised a wide variety of large and small organizations including Hasbro, Verizon, and Weight Watchers. Learn more at http://jeannejennings.com.

Patrick O'Keefe is the founder and owner of the iFroggy Network (http://ifroggy.com), an Internet network featuring numerous forums and communities. An experienced community manager since 2000, he is the author of the book Managing Online Forums (New York: AMACOM, 2008), a practical guide to managing online forums, communities, and social spaces. He maintains a personal blog at http://patrickokeefe.com.

Ted Sindzinski is an Internet marketing professional with experience managing acquisition and retention marketing campaigns, using search, display, and email tactics. Ted is well versed in site and conversion optimization and develops marketing solutions for business- to-consumer companies ranging from startups to Fortune 500s.

BRANDON ELEY & SHAYNE TILLEY