Social Media Marketing Strategies

There are two main strategies for engaging social media as marketing tools within an affordable social media marketing plan.

Passive approach

Social media can be a useful source of market intelligence and customer feedback. Blogs, content communities, and forums are platforms where people share their feedback and recommendations on brands, products and services. Businesses can use and analyze voices and customer reviews on social media for marketing purposes; in this sense, social media is a relatively inexpensive source of market information that marketers and managers can use to track and respond to. For example, the internet has exploded with videos and photos of the iPhone 6 “bend test”, which showed that the coveted phone can be bent by hand. This created confusion among customers who had waited months for the latest version of the iPhone to launch. However, Apple immediately issued a statement saying that the problem is extremely rare and that the company has taken several steps to make the case of the mobile device stronger and more reliable. Unlike traditional market research methods such as surveys, focus groups, and data collection, which are time-consuming and costly and take weeks or even months to analyze, marketers can use social media to get “live” or “real.” information about consumer behavior and views on the brand or company products.

Proactive approach

Social media can be used not only as public relations and direct marketing tools, but also as communication channels designed for very specific audiences with social media influencers and social media personalities, and as effective tools to attract customers … Pre-social media technologies, such as broadcast television and newspapers, can also provide advertisers with a reasonably accurate target audience, given that advertisements placed during sports broadcasts or in the sports section of a newspaper are more likely to be read by sports fans. However, social media sites can more accurately target specialized markets. Using digital tools like Google Adsense in scope of social media management services, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activity associated with a particular political party, or video games. Google Adsense does this by finding keywords in the posts and comments of social media users. It would be difficult for a TV station or paper newspaper to provide advertisements for this purpose.

Social media is seen in many cases as a great tool to avoid costly market research. They are known for providing a short, quick and direct way to reach an audience through a well-known person. For example, an athlete supported by a sports goods company also brings their support to millions of people who are interested in what they do or how they play, and now they want to be a part of that athlete through their endorsements to these particular companies. At one point, shoppers visited stores to view their products from famous athletes, but now you can browse the latest clothing from celebrities like Cristiano Ronaldo at the touch of a button. He advertises them to you directly through his Twitter, Instagram and Facebook accounts.

Facebook and LinkedIn are the leading social networks where users can target their ads to hyperlinks. Hyper-targeting uses not only publicly available profile information, but also information that users submit but hide from others [16]. There are several examples of firms engaging in some form of public dialogue to improve customer relationships. Marketing professionals have noticed that business leaders such as Jonathan Schwartz, Sun Microsystems President and CEO, and McDonalds VP Bob Langert regularly post on their executive blogs, encouraging customers to interact and express their feelings and ideas freely. , suggestions or comments about their messages, the company or its products. Leveraging influential clients (eg popular bloggers) can be a very effective way to launch new products or services. Among the political leaders in his post, Prime Minister Narendra Modi of India has the largest number of subscribers – 40 million, while US President Donald Trump is ranked second with 25 million followers.